💎 How to Make Your Team's Work More Visible

Picture this: it’s Friday afternoon, you’re on yet another Zoom call, and someone from another department drops a bomb: “What exactly is your team doing again?”

Ouch.

If you’ve ever been in that situation, you know the sting. Your team is working hard, solving problems, and hitting deadlines—but somehow, it feels like no one outside your group notices. It’s not just frustrating; it’s demoralizing. And worse, it can lead to your team feeling undervalued, overlooked, or—let’s be real—irrelevant.

So how do you fix it? How do you make your team’s work more visible without turning every update into a TED Talk?

Here’s how I’ve approached it, along with a few lessons learned along the way.

Visibility Starts With Storytelling

Years ago, I worked with a product team that was absolutely crushing it. They’d launched three major features in six months, resolved some gnarly technical debt, and had a killer roadmap lined up. But when I mentioned their work in a leadership meeting, the response was… crickets.

Why? Because they were treating their updates like a grocery list: “We fixed X bug. We built Y feature. We launched Z update.” All true, but completely forgettable.

We changed the game by shifting how we told the story. Instead of just listing accomplishments, we tied their work to outcomes:

• “This feature reduced onboarding time by 30%, which means new customers see value faster.”

• “Fixing that bug decreased customer complaints by 20%, freeing up our support team to focus on bigger issues.”

• “Our updates increased usage by 15%, setting us up for next quarter’s growth goals.”

When you connect the work to the “why,” people take notice. Suddenly, the team wasn’t just checking boxes—they were driving the company forward.

Show, Don’t Just Tell

One of the biggest mistakes I see teams make is hiding their work in places no one goes: internal wikis, buried Slack threads, or 40-slide PowerPoint decks no one opens.

A marketing leader I worked with cracked the code on this. Her team started running “Show-and-Tell Thursdays,” a casual 15-minute demo where they’d showcase what they’d been working on that week. No slides, no jargon—just quick, engaging overviews.

One time, they showed off a new email campaign with live A/B test results. Another week, they demoed an improved customer dashboard and shared initial user feedback. People across the company started joining just to see what they’d do next.

The result? Teams began seeing marketing as more than just the folks who “make things pretty.” They became collaborators, idea generators, and trusted partners—all because they made their work visible in a way that resonated.

Make It a Habit, Not a Hustle

It’s tempting to treat visibility as a big, one-off effort: a flashy presentation, a company-wide email, or a detailed quarterly update. But real visibility happens through consistent, smaller actions.

A former manager of mine had a mantra: “If it’s worth doing, it’s worth sharing.” He encouraged us to post quick updates in a shared Slack channel whenever we hit a milestone or made progress on something important. It wasn’t formal or polished—just a short note like:

• “Shipped the new onboarding flow today. Can’t wait to see how it impacts conversions!”

• “Closed the feedback loop on Feature X with the Sales team—great collaboration!”

Over time, this habit built momentum. Other teams started chiming in, and we got a clearer picture of how our work fits into the bigger picture. It also gave leadership more visibility into what we were doing, without needing to schedule endless status meetings.

Here’s the thing: making your team’s work visible isn’t about bragging or competing for attention. It’s about showing the value your team brings to the table and ensuring their contributions are understood and appreciated.

When teams feel seen, they stay motivated. When their work is recognized, they take more pride in what they do. And when visibility becomes a part of your culture, collaboration flourishes.

So, start telling better stories. Show off your work in creative ways. And most importantly, make visibility a habit—not just for you, but for your entire team.

And if you want some help, let’s connect and discuss how we can collaborate to achieve your company’s success.

Onwards,